[Infographic] 8 Reasons why business cards are here to stay and tips for designing a great one!
Most people have abandoned old practices and moved towards digitalization, adapting more effective and efficient processes. However, many traditional business solutions are still effective in this day and age, and one such solution is business cards.
Even in the modern era of digital marketing and SEO, business cards are still relevant and used extensively by most businesses. So, let's go through the top 8 reasons that make business cards an ideal solution for businesses of every kind and size. Business
- Easy Exchange of Information
cards are still one of the easiest methods of exchanging information as they allow the person to deliver their contact information easily. The exchange of contact information to clients is vital for every company since business cards contain important information like contact number, email address, and much more; the person receiving it gets all the details on a single card.
The recipient can easily put the card in the wallet, and there is no compatibility issue like exchanging information through mobile phones.
- Adds a Personal Touch
You will always have the option of adding a personal touch while exchanging business cards, as this is usually done after a meeting, and then it is followed by a handshake. This type of conversation before and after giving a business card helps you to build a strong relationship.
This is one of the main reasons you should always consider business cards as a part of the business essentials and give orders to print high-quality business cards at the earliest.
- Make a Great First Impression.
People's attention span is already decreasing due to the long list of distractions. This is where you can't miss the opportunity to make a great first impression with the help of a business card.
An enticing and good-quality business card catches the eye and allows the company or the person representing the company to make a solid first impression. A company logo, tagline, contact details, and the use of the right color can always make a great first impression.
- An Essential Part of Business Rituals
There are many cultures where business cards hold a prominent place. For the people who are a part of that culture, exchanging business cards is not an option, but a necessity as this behavior is a part of the business culture.
For example, in Japan, people mostly judge a company's reliability and trustworthiness based on the quality of the custom-made business cards.
- It Can Be Used As a Marketing Tool.
A modern business card can always act as one of your business's cheapest yet effective marketing tools. We live in the world of SEO, lead generation, and digital marketing, but still, business cards can act as a powerful marketing tool.
It is the in-person meeting during business card exchange that makes custom-made business cards a relevant marketing tool even today. So, whenever you meet a potential lead, all that you have to do is give them your business card.
- Makes Business Referable
A business card must contain information about the specific skill set of the business or the person handing over the card. Just putting a company's name and logo is never enough when it comes to business cards.
By including your business forte or service offering in the business cards, you can always gain some referrals. The recipient can always refer your firm and the specific skill to a person looking for something similar to what your business is offering. But for this, you have to make sure you are giving your cards to people from relevant niches.
- Builds Trust
Because of the neck-wrenching competition in the market, customers must trust a company before using its services and products. By using business cards as business essentials, you can always bridge the trust gap to some extent since the exchange of cards is followed by a lot of warmth and personal greetings.
- Acts As a Networking Tool
Custom-made business cards always open doors to many opportunities for any type of business. In addition to this, business cards also help improve sales because of their power of personal networking.
If you have a solid networking plan and have the right skills, you can always use your business card to build a true brand identity, as business cards help create a strong chain of personal relationships.
Top Designs Tips You Can Follow -
- Keep the basic design principle in mind
- Don't forget to include an enticing logo
- Choose an eco-friendly printing company
- Go creative even with the limited space
- Choose an easy to read font
- Pay attention to the mix of color you are choosing
- Choose the suitable material for your business cards.
- Don't overdo when it comes to the content of the business card
- Don't forget about leaving blank spaces on the business card.
Why Choose Environ Print?
Environ Print offers one of the best printing solutions without increasing carbon footprint. We are one of those unique printing companies that rely on water-based colors and sustainable resources to provide eco-friendly printing solutions. We are known in the market for our fast turnaround time, quality printing solution, high level of customization, and affordable pricing. Along with business card printing, we also offer printing services for brochures, pamphlets, menus, labels & stickers, and box printing.
We have been dealing in the printing market for many years, and therefore, we know how to customize solutions as per your requirements. We believe in 100% customer satisfaction as we focus on fulfilling our clients' expectations and on surpassing them.