Sticker Design Tips for the Best Product Packaging! [Infographic]
Why do some products catch your eye while others quickly fade away? Easy: A well-designed label!
There was a time when labels and product packaging were solely used as a container to house your product. As merchandising has evolved, they now act as marketing persuasions to build your brand identity.
Make a Statement with Striking Labels and Packaging!
Labels and boxes are among the most important aspects of creating successful packaging since they are a primary means of branding, marketing, and advertising your company and its goods. The packaging is generally as significant as the product itself.
Custom labels make your products recognizable and draw the attention of people to look closely at your products. But making a statement is only one step. You have merely a few seconds to persuade customers to look closer if your products are displayed on a stand or store shelf. So it's important to make every word of text useful in describing the nature of the product and its advantages.
If you run a business, you know the need to develop a distinctive brand identity. With exclusive stickers, you will be able to draw more attention to your product and attract devoted customers with a unique brand image. Ensuring you have a great emblem is one of the quickest methods to help your business thrive. A quality logo and sticker will be essential to the success of your business. For various reasons, designing a sticker and utilizing it successfully on your packaging might help you boost sales.
So you want to discover how to design product stickers?
In a literal sense, the packaging is not only about the appearance. It's about the consumer experience and how the brand or identity is displayed in product packaging stickers. Your product packaging can communicate the tone, mood, and core values. Packaging should be exciting and evocative; it will make your customers feel that their interaction with you is unique and encourage them to return for more.
Why are Stickers Important for Packaging?
As we all know, labels and stickers serve as our primary source of product information, but a good sticker can accomplish much more than simply conveying information.
Many businesses disregard the value of labels and stickers. "Why should I give the labels much thought since they merely serve to provide information?" That's a big mistake because investing in high-quality stickers and labels can help your branding and marketing efforts produce unexpected outcomes.
Stickers and labels are utilized for an assortment of purposes. They can be used as a decorative feature to reinforce brand recognition or to transmit vital information such as "flammable" or "fragile." Informational labels aid in creating a positive first impression because customers typically see them on the outside boxes before opening them. Commonly, decorative stickers are utilized inside the packaging, for example, to secure tissue wrapping and offer an aesthetic touch.
Designing customized stickers for your brand has top four benefits:
- Get the Attention of the Customer
Stickers and labels draw attention; therefore, using them to convey important information about the contents of the package can be the best option. You may create stickers consistent with your brand and give important product information depending on your printing choice.
For instance, does your product have a pricing edge over the competition? Put a label on it to let your customers know. Although they may seem like a drawback for your products, warnings help people trust your company. Being truthful with your clients builds client loyalty and trust, improving your company's image and product story.
- Improve Marketing Value
Compelling packaging is crucial when you want to raise your products' sales and gain an edge over the competition. The value of your product can be significantly increased by attractive packaging, increasing sales, brand recognition, and consumer loyalty. Looking at how packaging may increase sales and strengthen your relationship with clients is a good place to start if you want to understand how it improves marketability.
This is an easy-to-implement solution that can improve the unpacking experience of your items. You may make artwork stickers with your designs and trademarks, or you can write a humorous, unique statement to add authenticity. Stickers and labels may provide a playful touch to your products while affordably building your brand and effectively promoting your business.
- Promote Your Brand to Customers
Stickers and labels may convey a great deal about your brand to clients. Whether it's the effort you put into the packing experience or only providing information about the product, there is plenty of opportunity for communication. Stickers and labels enhance your brand's message and overall experience in a straightforward manner. Other labels and stickers explain your company's values and how customers can benefit most from your products.
It's about getting the product out there in the most compelling, original ways possible to entice customers and elicit a favorable emotional response. Many marketers believe this is the core of what they do. The days of effectively converting prospects into leads through cold calls and conventional print advertising are long gone. To get things noticed and lure customers, marketers must now employ a variety of digital and traditional concepts and methods.
- Streamline Your Shipping Process by Adding Value
Stickers and labels can contribute significantly to the value of your shipping operation. Barcodes, caution labels, and other labels can guide delivery operators about your products and how to manage them while delivering. Why not personalize your shipping labels, as they are an essential part of the shipping procedure that ensures your products reach your clients? Making your shipping labels unique is a great way to include usefulness into the design of your package stickers!
For a smooth unpacking process, consider using shipping labels in your design. The unboxing experience may be hampered by shipping labels that are unappealing and dull.
Utilizing Stickers on Products in a Variety of Ways
Stickers are easy to establish brand identification and stand out on the market, whether you are packaging a drink or a shampoo bottle. Even transparent stickers work well for labeling skin care products such as tinctures and lotions.
Your brand's identity need not end with your product. By branding your bags, boxes, and wrapping papers, you can improve the consumer experience after they have paid for the actual product. With the upcoming holiday season, personalizing your gift and delivery boxes is an easy way to astound your customers and give them a sense of exclusivity.
- Food Products
A large number of food products have minimal additional packaging. Perhaps you have observed this in your local grocery shop. Numerous cheese containers feature the company's emblem prominently. This may also appear on packs of coffee beans. Applying stickers directly on your product's packaging might be a creative and efficient method to save space.
- Gift Bags
A quick and easy approach to improving the aesthetic appeal of your packaging stickers and building your brand is to include a personalized sticker label on gift bags. Your gift bag represents your identity, whether you are packing a present for a friend or a devoted client. A few seconds may change a plain white bag into something extraordinary. Additionally, countless people will see your gift bag while your customer struts around with it.
- Tissue or Wrapped Seal
Nothing screams "attention to detail" like opening a present or box to find your item elegantly wrapped in tissue paper and sealed with a sticker from the firm or the artist. The simplest things can sometimes go a long way in helping a customer feel special. Making a strong first impression helps to build customer loyalty.
Whether sending a card to your grandmother or attempting to impress a client, sealing the back of your envelope is a savvy method to make a good impression. Once more, it's all about the little details!
- Roll Labels
Roll label stickers are an efficient and cost-effective solution to manufacture large quantities of identical designs. Roll labels make it simple to peel and attach even if you have dozens or hundreds of parcels to seal.
The Various Printing Alternatives
- Sheet-fed Offset
Individual sheets may be supplied into the machine using sheet-fed offset, making it the optimal choice for small or medium orders. You can use this technique to print smaller numbers of labels and stickers before making larger purchases.
The finest detail and most vivid colors are offered by digital printing. Due to its weather resistance and high level of development, this material is perfect for stickers. Stickers and labels are produced in high resolution (1440 dpi), ensuring your design stands out and brand narratives are upheld.
Flexography, another name for flexo printing, is a more affordable option without compromising on quality. This is your best option if you want to print labels that look excellent and are reasonably priced. Flexible rubber plates are used in this form of label printing. Inks are then rolled onto the plate to produce the desired design and prepare it for printing. Pressing the plate against objects produces the final image. Labels and stickers printed with this technique are of excellent quality.
- Rotary Offset
Another method for creating labels and stickers is rotary printing. This method prints the graphics after being wrapped around a cylinder. This is an excellent alternative for label printing if you want striking colors and a more vibrant look.
It's time to think about the necessary finishing touches now that we have explored the label and sticker printing options!
Different Types of Finishes
Depending on the aesthetic you wish to achieve, various finishes are available for stickers and labels.
- Holographic or Glitter Films
Holographic and glitter stickers are the most interesting and enduring items. Holographic stickers are made by digitally printing the artwork on metalized vinyl using white ink and acrylic adhesive. This combination makes the sticker highly reflective so that it will stand out. Glitter stickers are created by adding holographic flake elements to metalized vinyl, giving them a premium appearance while maintaining durability.
- Biaxially Oriented Polypropylene (BOPP)
Plastic is used to make the label material BOPP. Since BOPP is resistant to fading, heat, oil, and other factors, it is the best option for a strong and long-lasting finish. Additionally, it is economical because you may buy larger quantities for less money.
- Foil Stamping
You can customize stickers with hot foil printing to include your brand or other artwork. This type of sticker printing can also be embossed, giving your box a more professional appearance. Hot foil stamping involves putting metallic foil to paper using an engraved plate. When the plate is heated and pressed against the label material, the dried ink is placed between them to imprint the design into the label material.
- Matte UV, Gloss UV, and Spot UV
The UV resilience of these three kinds of stickers and labels makes them distinct from one another. This suggests that the UV coating will shield the stickers from the elements, including wind and precipitation. You can choose stickers or labels with a glossy appearance or one with a matte finish and less luster. The spot UV finish is ideal if you require a glossy or matte finish on a small portion of the label or sticker. On your stickers, you can precisely highlight elements such as your trademark or important details.
- Gloss and Matte Lamination
Lamination is an appropriate finishing touch for product labeling and interior stickers and labels. They offer protection and longevity because they are strong and resistant to substances like water and oil. In contrast to gloss lamination, which is more reflective, matte lamination produces a less reflective product. Large-scale customization is achievable with label and sticker printing employing these two kinds of laminations while retaining a strong brand presence.
The Benefits of Hiring Expert Printing Services
Are you considering having your business do its printing rather than hiring a professional printer? Then perhaps you ought to reconsider your choice. After all, establishing and upholding a brand name requires much effort, including printed materials that promote and advertise your brand.
Working with a reputable label printing firm provides greater peace of mind. They can give original solutions due to their significant labeling and printing skills. Additionally, they provide labels of greater quality for less money than self-printing would have cost your company.
Thanks to outsourced labeling firms, businesses can choose from various designs, themes, and colors. They can act as extra sets of eyes to find and fix errors in printing and labeling. Another alluring service provided by labeling firms that are luring business owners worldwide is a customized printing solution. Customers adore seeing a variety of goods with personalized labels. Businesses must be ready to sell customized products with unique packaging and labeling.
Additionally, the fact that digitally produced labels have significantly revolutionized the printing industry over the years is another advantage of using an eco-friendly online printing service. They have specifically developed a printing method that is less harmful to the environment. Due to the environmental benefits of going digital with your product labels, you also choose to be economically responsible.
Want to get an excellent label design for your product?
Make it happen by working with our experienced designers.
Your packaging is a wonderful place to start if you search for a simple approach to lower your company's carbon impact. By working with professional labeling and packaging professionals, you can create a solution that not only satisfies the needs of your products but can also be responsibly thrown away after usage. EnvironPrint can assist you in connecting with ethical label printers who can work with you to create and print the best eco-friendly labeling options for your needs.
Eco-friendly product labels are a great option for businesses trying to increase the sustainability of their operations and packaging. When you decide to use sustainable product labels, you can be sure that your packaging won't harm the environment by taking up space in a landfill after it has served its purpose.
Your label is the ideal location to start if you want to establish a sustainable brand. Contact EnvironPrint Planet Friendly Printing service providers here to speak with a label printing and signage professional who can help you get started and answer all your questions about eco-friendly product labels.