Are you looking for a way to grow your business? If so, it is wise to go with custom-made packaging. There are a many companies that believe packaging is not as important as it once was. They might believe that because people are ordering products online, unique packaging is no longer important.

On the other hand, packaging is still critical to the identity and success of your company. A professional designer can help elaborate your product packaging to impress your clients and leave a lasting impression. The first interaction many people have with your company will be when they discover your package. Therefore, you have to make this first impression count.

Why do companies prefer to go with custom packaging from professional packaging companies? Take a look at some top reasons below.

Your Custom Made Packaging Is a Part of Your Brand Identity

The first reason to use custom packaging is brand identity. When people think about a company, they usually think about the packaging first. The packaging is usually the first physical touchpoint between a company and its customers or clients. Of course, strong packaging should make it easier for you to sell your product and services, but there are other ways the packaging may help you improve your brand identity as well. These include:

  • With the appropriate packaging, you will provide essential information to your customers. Otherwise, consumers may not understand how to get the best out of your product. The packaging should come with helpful information that can explain how to maximize their experience with your product or service. It should also communicate how your product is different from other options on the market today.
  • Identifyable packaging will leave an impression with consumers. Packaging plays a vital role in the perception of your products and your company. This could also help you encourage someone to come back for a future purchase.
  • Your packaging should be distinctly unique from your competitors. That way, everyone who sees your packaging from the warehouse to the customer's front door will think about your company and consider purchasing your products or services.

These are a few of the top ways your packaging is a critical part of your brand identity. You need to take full advantage of your packaging to communicate helpful information about your brand.

Customize Your Packaging to Protect Your Products

Of course, your packaging should be designed to protect your products. Every company is unique. A few situations where customized packaging might be necessary include:

  • If you operate in the foodservice industry, you might sell perishable items. You need to invest in packaging that can protect the quality of your products from your base of operations to the front door of your customer.
  • Do you sell electronics devices? If so, you might include batteries in the package. You need to make sure these batteries survive the trip. If the batteries degrade in transit, this could sacrifice the integrity of the product, leading to an unhappy customer.
  • You may have fragile items, such as glass, that break easily. In this situation, you need to customize your packaging to protect fragile items.
  • You might also be packaging that can protect your product from scratches. For example, if your company sells leather furniture, you may need packaging that can prevent the exterior of your products from being scratched in transit.
  • If you sell products with liquid in them, you need to find packaging that can protect your liquids from potential spills. If your products spill during the delivery process, they could damage other products and items on the truck.

You need to think about the quality of the product and the services you provide. Then, you need to find packaging that can help you protect them. Use packaging that can prevent the chances of something going wrong during the delivery process.

Custom Packaging is a Critical Piece of Your Marketing Strategy

Packaging as a critical part of your marketing strategy. To separate yourself from the competition, you need to have a well-rounded marketing strategy that can increase your number of touchpoints with potential customers and clients. There are several ways that your packaging could be a part of your marketing strategy. These include:

  • Unboxing Videos: Social media is used by hundreds of millions of people daily. There's a good chance your packaging is going to end up on social media at some point. If someone posts a picture or video of themselves opening your package, you want the people watching the video to identify your company quickly. That way, you can encourage them to visit your company's website and consider purchasing a product.
  • Exposure in Transit: Think about everyone who will see the package between the front door of your business and the front door of your customer. You want anyone who sees your package to think about what might be inside immediately. You could generate more leads and encourage more people to explore your products and services in this fashion.
  • Save the Packaging: If you go the extra mile with your packaging, you could encourage your customers to keep the box around. For example, there might be helpful instructions they need to refer to later. Or, the packaging is so lovely they want to display it in their home. If the packaging is collectable, countless other people are going to be exposed to the package as it sits on display. In this fashion, you can keep your company at the front of the minds of your customers.

Remember that your product packaging will be one of the first interactions people have with your business. If you can make this interaction positive, you might encourage them to visit the company website and make another purchase in the future. It would help if you viewed your packaging as an important part of your marketing strategy.

You Can Control the User Experience

If you work with a professional packaging design company, you can also dramatically improve the user experience. While increasing your product’s protection and identity, you can also improve your users' experience. If you ignore your customer’s experience, you could mistakenly present frustrating packaging that irritates consumers. If they get angry with the company, they may not come back and make a future purchase.

On the other hand, if you think about your users' experience when you put together your product packaging, you can create an enjoyable opening experience for them. If your product has multiple layers, think about the order in which you want your customers to see the individual pieces of your product. If you create a lot of suspense, you can elevate the user experience, creating a sense of excitement around the products you provide.

In essence, you control the experience of your users through the packaging you provide. Even though you want to give the best product and service, you need to view your packaging as a critical part of your customers' journey. Think about this as a suspenseful moment that can help you put a smile on the faces of your customers. If you create a positive unboxing experience, you can get a positive review, convince someone to share the experience on social media, and help you increase your brand identity.

Rely on EnvironPrint for Your Packaging Needs

Indeed, many companies do not have their products sitting on store shelves anymore; however, product packaging is just as important today as it ever was in the past. Therefore, you have to get the most out of your custom-made packaging by working with professional packaging companies. That is where the team from EnvironPrint can help you.

We have worked with many clients across all industries to help them get the most out of their packaging. We understand that you might be going through this process for the first time. Therefore, you might have questions and concerns about getting the most out of the packaging for your products. Our packaging companies can help you with that.

Since the early 2000s, we have been using digital print technology to help our customers stand out from the crowd. We work hard to stay on top of the latest advancements in our field because we know this can help you design the best possible packaging for your small business or organization. Even if you are a larger business that requires a lot of high-quality prints, we can help you with that. If you would like to learn more about how we can help you design the best possible packaging for your company, please contact us today!

We look forward to working with you and helping you target the right market.