1. Laser Cutting with the Highcon Beam

    Laser Cutting with the Highcon Beam

     Previous forms of laser cutting


    Laser Cutting has a wide assortment of applications and has been buzzing throughout the promotional product industry for decades. You see it everywhere now! The image shown above is a standard, table top, laser engraver that can be commonly found in many promotional product stores. Most people associate laser cutting or engraving as adding text to a pen, water cup, or coffee mug, and these products are very common and can be found almost anywhere.


    In today’s world the uses are much more complex and can often seem limitless. Would you like to add a custom cutout to your business card? Would you like to add some lattice to a wedding invitation? How

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  2. Writing Thank You Cards to Employees

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  3. How to Write a Thank You Card to an Employee

    How to Write a Thank You Card to an Employee


    Writing a thank you card is not difficult and does not require a lot of time to complete.  The most important things to remember when writing these cards are to be honest and sincere.  If you do these things, your efforts will almost always have a positive impact on the person receiving the card.   It’s entirely possible that your thank you card will cause a “chain reaction of good things,” to happen to those who interact frequently with the associate who received the card.  If you write the cards on a frequent basis this “chain reaction of good things,” can have an even greater impact on your own success.

    For those of you who would like to fully realize the benefits of writing thank you cards please see the steps below.  If you follow these three simple steps you will soon see the power a thank you card possesses.


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  4. 5 Tips to Help Improve Your Productivity


    Getting the most out of your day? Most of us want to find a way to get a bit more done and combat distractions have you tried these?


    Time is our biggest resource, our biggest luxury and the easiest thing to spend without thinking. Finding ways to manage your working time can make your jobs easier – and your time off more rewarding too. These are our best tips for getting more out of the hours in your day – what are yours? Let us know in the comments. Now, where’s that to-do list?


    1. Know what your goals are

    How to be productive, step one – set some goals. This is one of the most important tools at your disposal.

    We tend to have 3 kinds of things to put on a to-do list:

    Ambitions – ‘I want to become Boston’s favorite wedding photographer”

    Daily habits – ‘get at least

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  5. Four Concepts that Small Businesses Can Learn from Multinational Companies

    You don’t need to be a megacorporation to have mega business skills. Take a cheeky bite out of a big company’s years of experience with these lessons from the blue-chips.


    1. It’s all about the relationships

    Even in a world of automation and digital business, there’s one essential ingredient that only human beings can provide: trust. Without it, deals aren’t made, sales aren’t placed, and things simply can’t happen.

    One trust-fueled success story is Airbnb, one of the big kahunas of the sharing economy. With a business model built around customers opening their homes with strangers, the trust factor is make or break. Airbnb has made it work using a strong brand built on ideas of connection, friendship and hospitality, backed up with a big investment in customer service to iron out any problems early in the process.

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  6. Advertising for your Small Business Effectively

    Written By: Karen Brown


    Don’t know your PPC from your SEO? Step this way for an absolute beginner’s guide to buying your first online ads.


    Online advertising is a pretty sophisticated business these days, and if you’re a new start-up you might be feeling overwhelmed by all the varieties of ads available. Here’s a run-down of some common types of online advertising, what they can do for you, and how to get started using them.


    Display Ads

    Online advertising in its simplest form. Also known as banner ads, they can appear in various places, such as along the side (skyscraper ads), across the top (leaderboards) or tucked into small spaces within a page (button ads).


    How it works

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  7. Branding for your Business


    Building your brand is a critical part in how people perceive your business personality.  The direction you go with how you come across in your brands style, tone, look and feel are the main factors of your brand. Here’s how they reflect your business personality.



    One of the most important steps when considering your business branding is color.  Color tends to me related to moods.   Remember the 1975 Mood Rings which were created to determine how a person feels based on color?   Well brand colors can somewhat do the same thing.   Everyone may perceive color associations differently, but below are some are trends that seem to be pretty standard in business practices


    -Red is bold, exciting and energetic (Typically a showstopper and overpowers

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  8. The Impact of UPCs & Scanners on the Grocery Industry


    What are Universal Productcodes (UPCs)?

    Simply put, universal product codes (UPC codes) are barcodes placed on products or

    their packaging that identifies the products electronically.  Each code is made up of bars

    that are digitally readable.  Numbers are included in the codes that make it possible for humans to read too.  When scanned in a retail store, the UPC codes communicate what item was scanned and the price the retailer is charging for the item.  Shoppers are familiar with UPCs being used in this manner.  What many aren’t aware of is how they came about, how they have revolutionized a large portion of the retail business, and the impact they have had on other functions related to the retail business such as buying, ordering (replenishment), distribution, and the tracking & verific

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  9. Choosing a Small Business Name that Encapsulates your Values

    Where do great brand names come from? (Spoiler: it’s not from a business name generator.) Sometimes it’s a lightbulb moment, and at other times good old strategic thinking does the job. Here’s how to find yours.


    How to come up with a business name

    Whether you’re a creative business, a commercial start-up or a professional service, your company name is a major component of your new brand. It will stand for everything that you do, and you’ll build your company’s identity around it.


    Whether you’re a creative small business, a commercial startup or a professional service, your company name is a major component of your new brand. It will stand for everything that you do, and you’ll create your company’s identity around it.


    Your name needs to be unique, so that you’re distinct from your competitors an

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  10. Understand when it is the Perfect Time to Rebrand


    Looking to shake up your brand, but not sure if the time is right? Here are some of the reasons you might change your company’s look, feel or even name, and how to decide whether a rebrand is right for you.


    Find your rebranding strategy

    A rebrand, however successful or rewarding, is a major business decision that comes with lots of hard work and its share of risks, too. That’s why it’s important to have a strategy in place for when, and how, you will change your branding, and what you want to achieve by doing it.


    The starting point is to think about why you might want to rebrand. Of course, every business is different, but there are some common landmark events that make companies change their logo, name or visual identity, each with its own underlying business challenge that rebranding can help solve. We’ve p

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