Whether you’re designing a logo yourself or commissioning someone to create one for you, here’s everything you need to know to find a unique design that expresses your brand personality.

 

What is a logo and why does it matter?

A logo is one of the most recognizable elements of any brand. It’s the iconic graphic that sits at the top of every Letterhead, adorns every piece of packaging and has pride of place on the front page of your website. So, what does it take to create one that represents you best?

What makes a good logo?

Your logo needs to:

-represent your brand values, so that when people see it, their understanding of your brand will be strengthened

-blend smoothly with the rest of your branding, such as your color palette and font, to create a strong and consistent visual identity

-be memorable

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