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Shelf Cards are used to provide additional information about the products being displayed on retail shelves. Good use of shelf cards can be a great help to both retailers and shoppers. For instance, if a shopper is looking for a specific type of wine, such as Chardonnay, a shelf card can be placed in front of the Chardonnay section of the wine aisle to simplify the shopper’s search. Shelf cards may be employed for a host of other uses too, including being used to identify products that are being featured at reduced retails, as well as to draw attention to new products.